Hey,
My name is Siems Luckwaldt. As a journalist, editor at Capital, author and podcaster, I write and talk about the luxury industry: watches, fashion, beauty, design, and travel. I also love to interview the creative people behind beautiful things and places.
My work has been published in Capital, How To Spend It, Robb Report, Lufthansa Magazine, L’Officiel Hommes, Gala, Financial Times Deutschland, Flair, among many others. In 2018, I launched the Capital Watch Award, which honours each year’s most outstanding timepieces.
What fascinates me most, currently, is how Asian pop culture is shaping the worlds I cover: from BTS to T-beauty. In my podcast Soft Power Asia, I explore the business behind these waves.
CAPITAL
Capital is Germany’s leading business magazines, founded in 1962 and today part of RTL Deutschland. It covers business as a global system and as part of society – with an elegant, visually ambitious design. Joining in 2013, as Lifestyle Director I head the magazine’s “Leben” section. In 2018, I launched the Capital Watch Award, which honours each year’s most outstanding timepieces.
What I do
Magazine
Lifestyle Director at Capital since 2013. I cover watches, fashion, beauty, design, and travel – with an eye for the people, brands, and ideas that shape how we live. In print and online, in long reads and short takes, always with the business in mind.
Capital Watch Award
The award I started in 2018. Once a year, an independent jury and I look at everything the industry has released – from Geneva to Glashütte – and pick the watches that actually deserve the attention.
Freelance
I interview people: designers, founders, collectors, and the makers behind beautiful things. The conversations become features, columns, podcasts, and newsletters – on craft, taste, and the business of luxury.
SOFT POWER ASIA
BTS, K-dramas, Chinese gaming, Japanese beauty, Thai bl series: Asia’s pop culture has become one of the world’s most powerful exports – and the main push behind most major luxury brands. In my podcast Soft Power Asia, I focus on the money, strategies and masterminds behind the wave(s). Let’s explore together how Asia’s culture economy really works.